Page - About Lee Samantha
“I like to keep things simple. Use what you have in the kitchen. You don’t need special tools or ingredients – just imagination!”
Lee Samantha is a Malaysian mother and Food Artist who creates whimsical, colourful and healthy meals for her two young daughters. She started turning food into fun and unique artworks to help her eldest daughter eat independently and healthily back in 2008 and started posting on Instagram in 2011.
Since then, her unique and incredibly creative approach of ‘storytelling’ on a plate has not only delighted her daughters but has garnered her local and international attention.
Samantha’s approach is fuss free and imaginative, using simple tools to create her food artworks. She doesn’t believe in wasting food and is a strong believer of utilising fresh and healthy ingredients.
Her delightfully iconic plates have also caught the attention of international brands and top advertising and PR agencies around the world.
Now Samantha has amassed a growing social media following of almost a million followers and has established herself as a Food Artist thanks to her creative and unique way of approaching mealtimes.
“…an online food star thanks to the whimsical, colorful and imaginative meals she whips up..”
Samantha Lee is a regular feature in the Malaysian media but she has also garnered international attention from the likes of Buzzfeed, Daily Mail UK, Huffington Post, ABC news, Glamour UK, InStyle, MSN, Today.com, Good Day Sacramento Show, Channel 4’s Sunday Brunch, Yahoo!, E!Online, TMZ, The Rachael Ray Show, and People magazine just to name a few.
Samantha was also a speaker at TedxKL Women in 2013 and a finalist in the food category of the 8th Shorty Awards 2016, the world’s largest digital awards.
“Samantha Lee uses her artistic abilities with food for the power of good…”
Since 2013, Samantha has accumulated a vast portfolio of clients and has worked with a range of prestigious agencies which include Ogilvy, Edelman and Weber Shandwick as well as brands and companies from a variety of industries: ESPN, Naturel, Tefal, Barilla, Wall’s ice cream, Angry Birds, Quest Nutrition, Zespri, Driscolls, Nat Geo People, Samsung, Mastercard USA, Turkish Airlines, Ben & Jerrys, Unilever, Total Wireless, Barbie (Mattel), Holiday Inn (IHG), and more.
“Lee’s food creations are anything but ordinary”